Social Discovery Optimisation

The new social media discipline for the next generation of social media discovery platforms.
The missing discipline behind modern organic growth.

Stop guessing what to post.

Stop copying what worked last year.

Stop hoping the algorithm “likes you”.

Learn more

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The SDO Academy
£50.00
One time

Become an SDO expert and education/ tackle the next generation of social media growth. Get anytime access to our growing collection of classes, workshops, and exclusive content. New content added regularly.

FAQs

The Big Promise

You won’t leave SDO Academy with:

  • A content calendar full of guesses

  • A folder of trends that expire next week

You’ll leave with:

  • A clear mental model of how social discovery works

  • A shared language for growth

  • The ability to explain why something should be posted

  • A framework that compounds instead of resets

This is how organic social grows from here on.

access the academy

  • Social media didn’t stop working.

    The rules just changed.

    Social Discovery Optimisation (SDO) is the practice of aligning your content with how platforms discover, test, and distribute posts today — not how they did in 2019.

    It sits at the intersection of:

    • Algorithmic discovery

    • Audience behaviour

    • Content intent

    • Funnel-based growth

    SDO is to social what SEO became to search.

    Those who learn it early win unfairly.

  • For years, organic social has been run on:

    • Guesswork

    • Trend-chasing

    • Vibes

    • “Post more and hope”

    Meanwhile, platforms quietly evolved into AI-led discovery engines.

    That gap — between how people post and how platforms actually decide what to show — is where growth gets lost.

    SDO Academy exists to close that gap.

  • This isn’t generic social media training.

    It’s a new operating system for organic growth.

    Inside the Academy, you’ll learn how to:

    • Understand how modern discovery algorithms work (without becoming a data analyst)

    • Map content to awareness, interest, engagement, and conversion

    • Stop chasing virality — and start building compounding reach

    • Diagnose why posts underperform (not just that they did)

    • Design content that earns distribution, not just likes

    • Build a repeatable system for “what to post next”

    No hacks. No trends. No noise.

    Just a framework that matches reality.

  • SDO Academy is built for people who:

    • Run a business, brand, or platform and rely on organic social

    • Feel like they’re “doing everything right” but growth is inconsistent

    • Are tired of guessing what the algorithm wants

    • Want clarity, not content prompts

    • Care about ROI, not vanity metrics

    This is especially for:

    • Founders & CEOs

    • Marketing leads

    • Social media managers

    • Creators building long-term brands

    • Agencies who want to stay relevant

    If you want predictability over luck, you’re in the right place.

  • Learn the system → apply it immediately → compound results over time

    • Short, focused modules (no filler)

    • Clear mental models, not theory dumps

    • Real examples pulled from live social data

    • Language you can actually use with clients or teams

    • Built to evolve as platforms evolve

    This isn’t a “watch once” course.

    It’s a reference point for how you think about social going forward.

  • SDO Academy teaches you how the game works.

    Clue Labs applies that thinking automatically.

    Many people start with the Academy to:

    • Build confidence in the framework

    • Understand why recommendations matter

    • Level up how they think about content

    Then use Clue Labs to:

    • Analyse performance daily

    • Track growth by funnel stage

    • Get next-best-idea recommendations powered by data

    Education + execution. Strategy + system.